Milano Licensing Day 2023

Ideas shone brighter than colors at Milan’s Licensing Day, where we landed with our full-screen video games.

Among properties and licenses, the webgame flowed with energy, powered by cross-media logic and vibrant storytelling.

In the digital and social era, video games have become a powerful communication tool. That’s why we went to meet, up close, some of Italy’s most acclaimed brand representatives, especially in the Kids and Gen Z space.

It was a packed and exciting day of networking, just like the projects that started taking shape in those hours—between a match of Formula Rush and a deep dive into the latest trends.