Games for Event

Your Video Game, right at the Trade Show, in Store, at your Event.

The “game” evolves: it goes digital.

Our games for corporate events, trade shows, and retail stores offer a new way to communicate, interact, and have fun. A true social tool that brings people together rather than dividing them, while putting skills, logic and speed to the test.

From marketing events and corporate gatherings to in-store promotions, custom video game installations always manage to hit the mark.

Our philosophy is simple:

Games work because they are where relationships are born.

Games work because they engage without intruding.

📱Game Modes

We call it Game On Field, but there is no one-size-fits-all solution for every project: the success of a phygital activation depends on the experience you want users to have.

Based on your strategic objective, the audience you want to engage, and the specific physical location of the event, you can identify the most effective setup to maximize engagement.

Based on the context and objectives of the project, the game’s back end will be designed to collect and organize the most relevant data: from contact information and user preferences to interactions and gameplay performance.

👩🏼‍🤝‍👩🏽 Multiplayer or Single Player?

We offer Single Player experiences designed to engage each user in an individual, personalized and measurable challenge, ideal for contests, educational programs, profiling activities or online campaigns.

Alternatively, we develop Multiplayer experiences, where multiple players take part in the same challenge simultaneously, with no limit on the number of participants, encouraging interaction, competition and live engagement.

Choose Multiplayer if your goal is to engage entire groups!

🎁 Instant Win

Instant Win can be integrated into the Game On Field experience as an immediate engagement tool.

These are gaming experiences in which visitors instantly find out whether they have won, turning participation into a quick, accessible and highly motivating moment.

Alongside the best-known formats, such as the Wheel of Fortune, many other Instant Win gameplay mechanics can be developed: from the Magic Ball to more customized solutions, designed around the brand, the initiative and the target audience.

💡 Hybrid Experience: Between Online Gaming and Live Events

Drive-to-Store Experience

A hybrid experience makes it possible to create a journey in which the game guides the user from a digital touchpoint to a physical one (or vice versa), creating a seamless connection between online and retail.

Users can start playing online—for example, by taking a quiz or completing a challenge—and then continue the experience directly in-store by scanning a QR code to unlock content or claim a prize.

In this way, the game becomes a tool that brings people into direct contact with the brand or its physical location.

In Detail

✈️ Trade Shows and Events

Lead Generation di valore

Game On Field for trade shows and events is a highly effective tool for creating engagement in a physical setting and turning live interaction into a concrete lead generation opportunity.

Thanks to an optimized back end, it is possible to manage game mechanics, monitor performance and view participant data, collecting useful information in a simple and structured way.

People attending the event can freely take part in the gaming experience and, if they are interested in claiming the available prize or benefit, complete a custom registration form.

The data collected can then become the starting point for establishing a qualified contact with the user, allowing the relationship to continue even after the gaming experience.

🛍️ Games for Retail Stores and Shopping Centers

The In-Store Digital Experience

Thanks to the digital transformation, the traditional face-to-face approach is evolving, embracing new tools and a new dimension.

In a retail store, a shopping center, or during a new store opening, a video game can complement traditional promotional activities by capturing the attention of passersby and turning a simple moment of transit into an opportunity for active participation.

Through an immediate and accessible game mechanic, users can test their skills, compete and receive a dedicated reward, such as a discount on purchases made that day, a free gift, a coupon or another benefit linked to the initiative.

Thanks to an optimized back end, the company can also manage the game mechanics, monitor performance and collect useful data about participants, turning the in-store activity into an effective tool for engagement, promotion and lead generation.

🔍 Games for Team Building and Corporate Events

Boost Participation in the Workplace!

Our technological expertise and extensive experience in software development allow us to design custom gaming solutions for a wide range of corporate contexts: from internal communication and training to recruiting and team-building activities.

Thanks to their educational component, games can turn complex content into more intuitive and engaging experiences, making it easier to learn, share company procedures and values, and develop new skills.

In recruiting, on the other hand, gaming can become an original tool for engaging candidates, assessing attitudes and abilities, and making the selection process more interactive.

From word games to sports and arcade experiences, the possibilities are numerous: gaming can encourage collaboration during team-building activities, support training programs, or bring energy to company parties and corporate events.

The digital format makes every experience accessible, measurable and adaptable to the company’s objectives.