Netcomm Forum 2024

Netcomm Forum 2024. The e-commerce and retail world is increasingly embracing gaming and gamification to create more engaging, personalized shopping experiences.

This year’s edition focused on a “fluid, composable, and scalable” vision of e-commerce, with a strong spotlight on technologies like AI and automation, and it welcomed over 30,000 attendees across the two days, alongside institutional plenaries and 200+ workshops and partner sessions.

Netcomm Forum was the perfect context to discuss how gaming can plug into this evolving ecosystem: supporting engagement, loyalty, and richer omnichannel experiences.

At Netcomm Forum in Milan, we talked about video games, gaming solutions for businesses, and in-app gamification, connecting with a wide range of companies and projects ready to take off toward a new kind of communication: fluid and creative.

Discover the highlights from our journey at Netcomm Forum—and share in the comments which events we should attend next!