Drive to store Sweepstakes: the Jeep Challenge 2026 Case Study

Drive to Store Sweepstakes are campaigns designed to bring people into physical stores. Essentially, users engage with the brand through online channels and are guided through a funnel that leads them to the point of sale.

The Jeep Challenge 2026 follows this approach and offers a highly coveted prize: a six-month loan of the new Jeep Compass.

Behind the project is Alfaplanner, a company specialized in organizing prize promotions, active since 2010.

Specifically, the Alfaplanner team was responsible for:

• Support during the preliminary phases of strategic assessment
• Drafting the first version of the official rules
• Involvement across the various operational phases of the project
• Development of the sweepstakes website, built with Code This Lab on Vulcano Digital.

The Drive-to-Store Sweepstakes was developed together with Stellantis and Radio Deejay, with Radio Deejay also handling the promotion of the Challenge across its online and offline channels.

The details of the Jeep Challenge 2026 Drive to Store Sweepstakes

Jeep Challenge 2026 is a Drive to Store Sweepstakes running in Italy from january 4 to january 22, 2026: to enter, users simply register on the website and answer a 4-question online quiz.

After completing the online questionnaire, users can finish the challenge at a participating Jeep dealership: there, they scan a QR code placed near the car to unlock the final question and validate their entry for the final draw.

At that point, the prize up for grabs is one New Jeep Compass e-Hybrid Altitude, provided as a 6-month rental, with the draw scheduled by January 24, 2026, plus a reserve-winner system in case the selected winner does not validate.

As for the quiz, the questions mainly focus on the Jeep vehicle’s key features. However, one important detail is that outcome doesn’t affect eligibility. Even with incorrect answers, participants can still access the final draw.

Participation is open to adults who reside or are domiciled in Italy, hold a category B driving license, and have a smartphone and email address.

Why a Drive to Store Sweepstakes really works

A Drive to Store Sweepstakes works because it turns curiosity into real-world action: it doesn’t just ask people to “engage online,” it gives them a clear reason to physically step into a store.

As a result, moving from digital touchpoints to the point of sale boosts attention and makes the experience more impactful. In turn, it creates direct contact with the product, often at the most favorable moment, when the user is already inclined to choose.

On top of that, the in-store unlock mechanic, scanning a QR code to access the final question, filters out “casual” entries and rewards truly engaged participants. It also lets the brand measure a highly valuable metric: how many people, driven by the game or contest, actually showed up in person.

The local dimension: from national reach to the nearest dealer

In Drive to Store Sweepstakes, the “local dynamic” plays a major role. A national campaign turns into a proximity-driven action, bringing users to experience the brand within the local dealership network.

• Physical local presence: the mechanic nudges people toward “a nearby dealer,” strengthening the local network as a key touchpoint.
• Integration with local media: a call to action that requires an in-person visit pairs well with territorial channels (OOH, local radio, city initiatives) because the requested action is “here and now.”
• Trust through proximity: in automotive and test drives, location matters. Visiting the dealer reduces the (psychological and practical) distance between interest and contact, because the brand takes shape in a real place close to the user..

Technology and platform: what it takes to support a Drive to Store Sweepstakes

Code This Lab supports the Jeep Challenge 2026 Drive to Store Sweepstakes with Vulcano Digital. It’s a proprietary builder that enables versatile, reliable platforms tailored to the typical needs of prize promotions, both online and on-site.

A sweepstakes requires a solid, scalable infrastructure capable of handling traffic spikes and large numbers of simultaneous entries without slowdowns or interruptions. The platform must ensure service continuity and a smooth user experience: every second matters, and every disruption can mean lost participants.

The tools provided by Code This Lab:

• Dedicated website
• Multiple-choice quiz
• Data collection form
• Two-factor user verification (email and phone)
• Back office for monitoring and exporting results

In conclusion, Jeep Challenge 2026 shows just how effective a Drive to Store Sweepstakes can be for a brand: it captures attention online and turns it into a real visit to the dealership, where the user engages with the product at the most favorable moment.

What strengthens the result is also the tech component, which doesn’t simply “make the sweepstakes work,” but enables every key step, from registration to the quiz, all the way to in-store validation and performance monitoring. With Vulcano Digital, Code This Lab manages the entire flow in a structured and consistent way, ensuring a frictionless experience for users and full control for the brand.