Strategies & Case Studies

Discover how EURid celebrated the 20th anniversary of the .eu domain with a dual branded gaming strategy: a Snake game for trade fair events and an online puzzle game with a contest, leaderboard, and Interrail prizes. A case study combining gamification, engagement, and lead generation.

At Ecomondo 2025, Code This Lab developed a branded quiz game for Sebach to engage visitors, raise awareness about water waste, and support lead generation through an interactive and educational gaming experience.

Educational game for primary schools: discover Amadori’s “Il Piatto PRO - Game” and how it teaches healthy nutrition through play, feedback, and inclusive digital learning.

How does a Drive-to-Store Sweepstakes work? The Jeep Challenge 2026 case study: online quiz, dealer visit, final draw.

Roborun is the video game we developed for MediaWorld for Black Friday, later integrated into the app as part of the loyalty program.

Video Games for Back to School: discover everything about Mitama’s strategy and the games chosen for the campaign!

BFRND – The Game: the Balenciaga video game that captures the brand’s identity and BFRND’s sound. Discover how.

Video Games for Lead Generation: explore real-world examples from major and emerging brands, across online and offline activations.

Meet & Greet with Augmented Reality for the launch of the new Gormiti series: the physical and digital experiences meet in the “New Era”.

Un esempio di Serious Game aziendale per Eventi e Strategie di Marketing: Scale Up è il videogioco creato per Carpigiani, macchine da gelato.

Event Video Games: Continental, the German brand, made a “stop” at the Giro d’Italia and the Tour de France with the Safety Game!

Findus video game: the new family game, developed by Code This Lab, is part of the strategic campaign promoting the new chicken product line.

Instant Win for Online Contests and Giveaways: how to run a successful campaign! Explore the Avocados From Mexico case study.

Balenciaga lancia la nuova Skywear Collection con il Videogioco sullo Slalom, in una pista "infinita". Scopri tutti i dettagli della campagna

Video Games for Giveaways and Online Contests: explore the Roadtrip To CLE case study, the game promoting the 2024 Solar Eclipse in Cleveland.

Formazione con i videogiochi e recruiting aziendale: scopri in che modo brand e aziende di successo usano i videogiochi nel learning.

Siemens brings video games into hospitals by providing European facilities with Cockpit Pro devices offering news, music, games, and more.