Video Games in Marketing

Video game for sustainability: Sebach brings gaming to Ecomondo

At Ecomondo 2025, Code This Lab developed a branded quiz game for Sebach to engage visitors, raise awareness about water waste, and support lead generation through an interactive and educational gaming experience.

Drive to store Sweepstakes: the Jeep Challenge 2026 Case Study

How does a Drive-to-Store Sweepstakes work? The Jeep Challenge 2026 case study: online quiz, dealer visit, final draw.

In-Store and Online Engagement through video games: MediaWorld case study

Roborun is the video game we developed for MediaWorld for Black Friday, later integrated into the app as part of the loyalty program.

Marketing for Back to School: Mitama’s “Digital Backpack”

Video Games for Back to School: discover everything about Mitama’s strategy and the games chosen for the campaign!

A successful advergame example: the Balenciaga video game

BFRND – The Game: the Balenciaga video game that captures the brand’s identity and BFRND’s sound. Discover how.

Lead generation with video games: online and offline. Real examples.

Video Games for Lead Generation: explore real-world examples from major and emerging brands, across online and offline activations.

Meet and Greet with Augmented Reality: “Gormiti The New Era” for Materia

Meet & Greet with Augmented Reality for the launch of the new Gormiti series: the physical and digital experiences meet in the “New Era”.

The Video Game for Carpigiani: a Serious Game Example

Un esempio di Serious Game aziendale per Eventi e Strategie di Marketing: Scale Up è il videogioco creato per Carpigiani, macchine da gelato.

Video Games for event: Continental at the Giro d’Italia with the Safety Game

Event Video Games: Continental, the German brand, made a “stop” at the Giro d’Italia and the Tour de France with the Safety Game!

Food marketing with video games: the Findus case study

Findus video game: the new family game, developed by Code This Lab, is part of the strategic campaign promoting the new chicken product line.

Instant Win for Online Contest: the Avocados From Mexico case study

Instant Win for Online Contests and Giveaways: how to run a successful campaign! Explore the Avocados From Mexico case study.

Video Game for Balenciaga: Slalom Between Fashion and Technology

Balenciaga lancia la nuova Skywear Collection con il Videogioco sullo Slalom, in una pista "infinita". Scopri tutti i dettagli della campagna

Video Games for Giveaways: “Roadtrip to CLE” and the 2024 Eclipse

Video Games for Giveaways and Online Contests: explore the Roadtrip To CLE case study, the game promoting the 2024 Solar Eclipse in Cleveland.

Gamification: Examples, Tools, and Useful Strategies

Gamification: discover what it is and where we can use it; discover the role of video games in gamification.

Advergaming: everything you need to know

Advergaming: cos'è, quante tipologie di advergame esistono, qual è la differenza con l'in-game advertising e perché funzionano.