Video Games in Marketing

Drive to store Sweepstakes: the Jeep Challenge 2026 Case Study

How does a Drive-to-Store Sweepstakes work? The Jeep Challenge 2026 case study: online quiz, dealer visit, final draw.

In-Store and Online Engagement through video games: MediaWorld case study

Roborun is the video game we developed for MediaWorld for Black Friday, later integrated into the app as part of the loyalty program.

Marketing for Back to School: Mitama’s “Digital Backpack”

Video Games for Back to School: discover everything about Mitama’s strategy and the games chosen for the campaign!

A successful advergame example: the Balenciaga video game

BFRND – The Game: the Balenciaga video game that captures the brand’s identity and BFRND’s sound. Discover how.

Lead generation with video games: online and offline. Real examples.

Video Games for Lead Generation: explore real-world examples from major and emerging brands, across online and offline activations.

Video Games for event: Continental at the Giro d’Italia with the Safety Game

Event Video Games: Continental, the German brand, made a “stop” at the Giro d’Italia and the Tour de France with the Safety Game!

Instant Win for Online Contest: the Avocados From Mexico case study

Instant Win for Online Contests and Giveaways: how to run a successful campaign! Explore the Avocados From Mexico case study.

Video Games for Giveaways: “Roadtrip to CLE” and the 2024 Eclipse

Video Games for Giveaways and Online Contests: explore the Roadtrip To CLE case study, the game promoting the 2024 Solar Eclipse in Cleveland.